Using motivational statements in web-instrument design to reduce item-missing rates in a mixed-mode context
AuthorsTarek Al Baghal and Peter Lynn
lead to significantly greater item nonresponse. Point estimates for the tested variables are not affected by the additional responses obtained. The results suggest practical design implications to reduce item nonresponse when using a web design, specifically the use of a reactive motivational prompt in a planned way.
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Volume and page numbers79, 568-579
- Using motivational statements in web instrument design to reduce item missing rates in a mixed-mode context