Household Acorn knowledge guide

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Acorn provides a detailed understanding of the consumer characteristics of people and places across the UK, allowing you to define and deliver appropriate targeting strategies across all consumer facing sectors. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.

Acorn is a geodemographic segmentation of the UK’s population. It segments households, postcodes and neighbourhoods into 6 categories, 18 groups and 62 types. By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of different types of people.


Area Effects, Geography, Marketing, Demography, Households and Social Stratification



Uses Understanding Society data on benefits and environmental groups