Wellbeing Acorn knowledge guide

Publication type

Report

Author

- -

Publication date

Summary

Wellbeing Acorn is a geodemographic segmentation of the UK’s population specifically designed with health and wellbeing issues in mind. Wellbeing Acorn segments the population into 4 groups (Health Challenges; At Risk; Caution; Healthy) and 25 types describing the health and wellbeing attributes of each postcode across Britain. The naming of the groups and types gives an easy understanding of the segments whilst avoiding names that could give offence to local communities.

Subjects

Area Effects, Geography, Marketing, Demography, Households, Well Being, Health and Social Stratification

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