Fresco knowledge guide

Publication type

Report

Author

- -

Publication date

Summary

Fresco is the UK’s leading individual level Financial Services Segmentation that groups the entire UK adult population into: 12 segments; 45 sub segments; 134 micro-segments. Fresco uses the richness of data from GFK’s Financial Research Survey and CACI’s wealth of data on the UK population. The data includes: Product holding of all financial products; Financial attitudes; Channel usage for both opening accounts and management; Savings and investment values; Credit behaviour including card spending, loans and mortgages; House values; Personal income; Lifestyle data including hobbies, holidays and shopping behaviour; Digital behaviour beyond financial services.

Subjects

Area Effects, Geography, Marketing, Demography, Households, Finance and Social Stratification

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