This experiment extended multi-trait multi-method (MTMM) designs beyond allowing for separation of random and common method variance. It identified three additional systematic variance components: acquiescence, social desirability, and extreme response. The research targeted opinions towards immigration with a repetition of six questions early in the questionnaire and late in the questionnaire, though of varying forms.
This experiment was carried in Waves 7, 8 and 9, with a fresh randomisation to treatment in each wave. Households within PSUs were randomly allocated to one of 56 different treatment groups which varied question wording, response options and the ordering in the questionnaire of these components.
For each of the 6 items there are “positive” and “negative” formulations. “Positive” means that with a disagree-agree scale, the socially desirable direction will be towards the higher end of the scale.
Template for the questionnaire:
Now some questions about people from other countries coming to live in the UK.
<First set of 6 questions>
<Other interview questions>
To help us improve our questions in the future, here are some final questions on a range of different topics which are similar to previous ones. Please don’t try to remember what you answered before but treat them as if they were completely new questions.
Now some questions about people from other countries coming to live in the UK.
<second set of 6 questions>
Table: Traits and social desirability direction for MTMM experiment
| Trait number | SD direction | Item formulation |
|---|---|---|
| T1 | Positive | The UK should allow more people of the same race or ethnic group as most British people to come and live here |
| T2 | Positive | UK should allow more peopleof a different race or ethnic group from most British people to come and live here |
| T3 | Positive | UK should allow more people from the poorer countries outside Europe to come and live here |
| T4 | Positive | It is generally good for UK’seconomy that people come to live here from other countries |
| T5 | Positive | UK’s cultural life is generallyenriched by people coming to live here from other countries |
| T6 | Positive | UK is made a better place tolive by people coming to live here from other countries |
| T1 | Negative | The UK should allow fewer people of the same race or ethnic group as most British people to come and live here |
| T2 | Negative | UK should allow fewer peopleof a different race or ethnic group from most British people to come and live here |
| T3 | Negative | UK should allow fewer people from the poorer countries outside Europe to come and live here |
| T4 | Negative | It is generally bad for UK’seconomy that people come to live here from other countries |
| T5 | Negative | UK’s cultural life is generallyundermined by people coming to live here from other countries |
| T6 | Negative | UK is made a worse place tolive by people coming to live here from other countries |
There are 8 different wordings of each item, corresponding to combinations of three factors: the higher- or lower-end being the socially desirable direction, the number of scale points, and whether agree-disagree or disagree-agree questions are used. These lead to 8 wordings W1-W8; an example formulation for trait one is given in the last column.
Table: Item wordings for MTMM experiment
| Wording number | Social desirability | Number of scale points | Agree or Disagree | Required direction | Item formulation (using trait 1 as an example) |
|---|---|---|---|---|---|
| W1 | Higher | 2 | AD | Negative | The UK should allow fewer people of the same race or ethnic group as most British people to come and live here |
| W2 | Lower | 2 | AD | Positive | The UK should allow more people of the same race or ethnic group as most British people to come and live here |
| W3 | Higher | 11 | AD | Negative | The UK should allow fewer people of the same race or ethnic group as most British people to come and live here |
| W4 | Lower | 11 | AD | Positive | The UK should allow more people of the same race or ethnic group as most British people to come and live here |
| W5 | Higher | 2 | DA | Positive | The UK should allow more people of the same race or ethnic group as most British people to come and live here |
| W6 | Lower | 2 | DA | Negative | The UK should allow fewer people of the same race or ethnic group as most British people to come and live here |
| W7 | Higher | 11 | DA | Positive | The UK should allow more people of the same race or ethnic group as most British people to come and live here |
| W8 | Lower | 11 | DA | Negative | The UK should allow fewer people of the same race or ethnic group as most British people to come and live here |
Instead of presenting each respondent with all 8 different wordings of the same items, any one respondent was asked only 2 different wordings of the items, one at the beginning and the second at the end of the questionnaire. There were (8,2) = 28 different questionnaire versions corresponding to the combinations of wordings. Moreover the ordering of the wordings was randomised, leading to 56 different conditions to be randomised in total.
Controlling variable on record hhsamp:
ff_mtmmw7 – Wave 7 treatment allocation: Takes the values 1-56 to allocate unique combinations of wording, response option and questionnaire ordering. Coding is as in the table below.
ff_mtmmw8 – Wave 8 treatment allocation, coding as for Wave 7.
ff_mtmmw9 – Wave 9 treatment allocation, coding as for Wave 7
Table: Control variable values for MTMM experiment
| Randomised ordering 1 2 | Randomised ordering 2 1 | ||||
| ff_mtmmw7 = | Question set early in q’re | Question set late in q’re | ff_mtmmw7 = | Question set early in q’re | Question set late in q’re |
| 1 | W1 | W2 | 29 | W2 | W1 |
| 2 | W1 | W3 | 30 | W3 | W1 |
| 3 | W1 | W4 | 31 | W4 | W1 |
| 4 | W1 | W5 | 32 | W5 | W1 |
| 5 | W1 | W6 | 33 | W6 | W1 |
| 6 | W1 | W7 | 34 | W7 | W1 |
| 7 | W1 | W8 | 35 | W8 | W1 |
| 8 | W2 | W3 | 36 | W3 | W2 |
| 9 | W2 | W4 | 37 | W4 | W2 |
| 10 | W2 | W5 | 38 | W5 | W2 |
| 11 | W2 | W6 | 39 | W6 | W2 |
| 12 | W2 | W7 | 40 | W7 | W2 |
| 13 | W2 | W8 | 41 | W8 | W2 |
| 14 | W3 | W4 | 42 | W4 | W3 |
| 15 | W3 | W5 | 43 | W5 | W3 |
| 16 | W3 | W6 | 44 | W6 | W3 |
| 17 | W3 | W7 | 45 | W7 | W3 |
| 18 | W3 | W8 | 46 | W8 | W3 |
| 19 | W4 | W5 | 47 | W5 | W4 |
| 20 | W4 | W6 | 48 | W6 | W4 |
| 21 | W4 | W7 | 49 | W7 | W4 |
| 22 | W4 | W8 | 50 | W8 | W4 |
| 23 | W5 | W6 | 51 | W6 | W5 |
| 24 | W5 | W7 | 52 | W7 | W5 |
| 25 | W5 | W8 | 53 | W8 | W5 |
| 26 | W6 | W7 | 54 | W7 | W6 |
| 27 | W6 | W8 | 55 | W8 | W6 |
| 28 | W7 | W8 | 56 | W8 | W7 |
Variables affected on record indresp in Waves 7,8 and 9:
mtmm1q1e, mtmm1q2e, mtmm1q3e, mtmm1q4e, mtmm1q5e, mtmm1q6e, mtmm2q1e, mtmm2q2e, mtmm2q3e, mtmm2q4e, mtmm2q5e, mtmm2q6e, mtmm3q1e, mtmm3q2e, mtmm3q3e, mtmm3q4e, mtmm3q5e, mtmm3q6e, mtmm4q1e, mtmm4q2e, mtmm4q3e, mtmm4q4e, mtmm4q5e, mtmm4q6e, mtmm5q1e, mtmm5q2e, mtmm5q3e, mtmm5q4e, mtmm5q5e, mtmm5q6e, mtmm6q1e, mtmm6q2e, mtmm6q3e, mtmm6q4e, mtmm6q5e, mtmm6q6e, mtmm7q1e, mtmm7q2e, mtmm7q3e, mtmm7q4e, mtmm7q5e, mtmm7q6e, mtmm8q1e, mtmm8q2e, mtmm8q3e, mtmm8q4e, mtmm8q5e, mtmm8q6e, mtmm1q1l, mtmm1q2l, mtmm1q3l, mtmm1q4l, mtmm1q5l, mtmm1q6l, mtmm2q1l, mtmm2q2l, mtmm2q3l, mtmm2q4l, mtmm2q5l, mtmm2q6l, mtmm3q1l, mtmm3q2l, mtmm3q3l, mtmm3q4l, mtmm3q5l, mtmm3q6l, mtmm4q1l, mtmm4q2l, mtmm4q3l, mtmm4q4l, mtmm4q5l, mtmm4q6l, mtmm5q1l, mtmm5q2l, mtmm5q3l, mtmm5q4l, mtmm5q5l, mtmm5q6l, mtmm6q1l, , mtmm6q2l, mtmm6q3l, mtmm6q4l, mtmm6q5l, mtmm6q6l, mtmm7q1l, mtmm7q2l, mtmm7q3l, mtmm7q4l, mtmm7q5l, mtmm7q6l, mtmm8q1l, mtmm8q2l, mtmm8q3l, mtmm8q4l, mtmm8q5l, mtmm8q6l.
Variables affected on record indresp in Waves 7 and 8:
mtmmehh, mtmmemm, mtmmess, mtmmlhh, mtmmlmm, mtmmlss.
Variables affected on record indresp in Wave 8:
mtmml_temp, mtmme_temp.



