Authors
Abstract
This report presents findings and recommendations from a qualitative study involving 45 members of the public who participated in Understanding Society to varying extents over the first four waves of the study. The purpose of the study was to identify practical and effective actions to reduce attrition. Particular attention was given to including those from groups known to have higher attrition rates: young people, ethnic minorities, and people in households that have moved or split. The report identifies a number of factors affecting participation which include communications, incentives, interaction with the interviewer, circumstances at the time of the interview, and others.