Author
Abstract
As response rates in surveys have been declining world-wide, young people seem to be especially hard-to-reach. Most of the research to-date focuses on raising response among the adult population, while there is little research into what facilitates or hinders survey response among children, teenagers and young people (CTYP), especially in the longitudinal context. This paper is one attempt at trying to address this gap in research. A small qualitative study has been conducted to this effect using in-depth interviews with young (18-25) sample members of Understanding Society: UK Household Longitudinal Study. Young interviewees indicated some useful strategies for recruitment and retention in surveys that focus on participation mode, incentives, study materials, the role of the mother, and other factors affecting retention.